In sport, hard work and innovation play a huge role in athlete success. Advanced sports technology helps athletes train, track progress and protect themselves. From smartwatches that offer specialized features to communicate with teammates to connected touchpads that improve timing in professional swimming pools, these tech trends can make athletes faster and safer.
Sports technology also enables new revenue streams and enhances fan experience. For example, augmented reality (AR) allows fans to interact with virtual pop-a-shot games or compete against other players in a gamified environment. And, phygital platforms like Zwift turn stationary workouts into multiplayer virtual races that combine athletic performance with a gamified environment to increase engagement.
Similarly, data analytics is helping basketball teams make better decisions by providing insights into shooting efficiency and player movement. These tools help teams scout talent and improve team strategies to maximize their chances of winning.
In addition, video assistant referees are boosting fair play in football by eliminating errors and improving the trust that fans have in results. This is one of the fastest growing sports technology trends and demonstrates how digital solutions can improve sporting events.
